5. How did you attract/address your audience?

I attracted my audience with many features, firstly the title. The title is large and red at the top of the page and contrasts with the background, this will most likely be the first thing a customer would see. Also the title is short and relevant to the magazine and my target audience: "Beats". This refers to the fact that hip-hop is based around a beat, it always starts with a clear defined beat and then arists rap/sing over the top. Next is the main image which is of a teenager wearing clothing that conforms with the hip-hop culture, seeing as the customer is also most likely a follower of this culture becuase of the fact they are interested in the magazine, they are likely to be able to relate to image. Then there are the sub-headings highlighting the content of the magazine. All of the sub-headings are relevant to the music or the culture which will appeal to my target audience and make them want to buy the magazine.

Inside the magazine the text is quite informal, however not to a childish level. This is so the readers still feel they are being adressed as an adult, which is the desire of most young people (my target audience), but also so that is isnt boring or difficult to read.