3. What kind of media institution might distribute your media product and why?

The kind of media institution that i would like to distribute my media product would be one that has a good reputation for producing good quality content, which preferrably includes magazines especially of the music variety. This way they will understand from experience the best way to distribute and get the most out of my magazine. Bauer Media Group for example, is a multinational media company which i think would be best suited to distribute my magazine. This is because for a start, they are a multinational media company so they will be able to distribute my magazine multinationally which will give it more recognition and a wider audience. As well as that they own "Q" magazine and "Kerrang!". This means that they have had experience with music magazines before and also there is a gap for my genre of magazine. On top of that Bauer Media Group also own tv channels such as "Kerrang! TV" and "Q TV" aswell as radio stations including "Kerrang! Radio". Therefore there is much potential for my magazine to grow and be devoloped into a music network rather than just a magazine. Similarly the other option i could choose would be to go with a media institution that has experience in distributing my genre of music magazine because they would know how to approach my audience, however i feel that Bauer Media Group is the best media institution to distribute my media product.